Worcester’s Polar Drinks Makes Deal With Keurig Dr Pepper To Distribute Seltzer Nationwide – CBS dangolka


WORCESTER (CBS) — A seltzer model with a loyal following in New England goes nationwide. Worcester’s Polar Drinks introduced Thursday it has entered right into a long-term settlement with Keurig Dr Pepper to distribute its glowing seltzer waters throughout the nation.
Polar Seltzer is already the nation’s third-largest branded flavored glowing water regardless that it’s obtainable in solely 35% of the USA, in accordance with a press release from each firms. Polar’s Seltzer’ade and SeltzerJR can even be bought nationally.
“Polar Seltzer is an iconic and main model within the Northeast, and we’re desirous to develop that development throughout the nation,” Derek Hopkins, chief industrial officer for Keurig Dr Pepper, mentioned in a press release. “The glowing water class reveals no signal of slowing down and, our already robust partnership with Polar Drinks will speed up our means to make sure that Polar Seltzer is accessible wherever customers store.”
Polar obtained its begin in Worcester in 1882. The family-owned firm will proceed to fabricate and distribute seltzer in its present markets whereas Keurig Dr Pepper will do the identical for the remainder of the nation.
“We’re very happy with Polar Seltzer’s 138-year heritage and unbiased spirit,” Polar CEO Ralph Crowley Jr. mentioned. “Our expanded partnership with KDP opens a dynamic new chapter, and we sit up for sharing our household of seltzers with their unmatched gross sales and distribution community.”


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