Boulder entrepreneur relaunches web site for pure merchandise app that incentivizes consumers


Karen Body believes that extra individuals may eat higher and take higher care of themselves if it had been simpler and economical. That was a number of the considering behind Makeena, the Boulder entrepreneur’s app that incentivizes wholesome decisions.
Makeena, which simply revamped its web site, works with about 100 manufacturers, lots of them native, which provide app customers factors or money again. When the account reaches $20, it may be cashed out by PayPal or Venmo.
“The buyer piece of Makeena is that we assist shoppers uncover, purchase and save on better-for-them, better-for-the-planet merchandise anyplace they need to store,” Body stated. “On-line or at a retailer. We don’t care if the patron retailers at a 7-Eleven, Thrive Market, Amazon, a farmers market, we need to encourage shoppers to purchase higher.”
For manufacturers, the free app offers a platform to be seen and to probably work together with shoppers.
“For the model, we’re a manner for them to speak straight, one on one with that client,” stated Body, including that the marketplace for pure items is anticipated to maintain increasing.
The Pure Meals Merchandiser 2020 Nationwide Retail Market Overview Survey stated total pure retail gross sales had been $166 billion in 2019. Nationwide gross sales of natural items surpassed $55 billion final yr, in response to the Natural Commerce Affiliation.
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Makeena is Body’s third startup. A earlier firm was a touch-screen, in-store kiosk that allowed consumers to get concepts for recipes, discover gadgets within the retailer and get coupons and rewards. She labored with Wild Oats Market to offer the expertise.
Makeena is a Licensed B company, which alerts that an organization is striving to steadiness income with different issues, equivalent to environmental and social justice points. Body stated environmental and private well being are necessary to her.
“The thesis is for those who might get these better-for-you merchandise within the fingers of shoppers for an inexpensive worth or match the value you’ll discover in conventional grocery shops for standard merchandise, you’ll have extra individuals shopping for these better-for-your merchandise,” Body stated.


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