Amazon Prime Day To Kick Off Vacation Buying In October – CBS dangolka


NEW YORK (AP) — Amazon is aiming to kickstart the vacation purchasing season early this 12 months.
The corporate is holding its annual Prime Day over two days in October this 12 months, after the pandemic compelled it to postpone the gross sales occasion from July. It’s the primary time Prime Day is being held within the fall, and Amazon is positioning it as a solution to get individuals to begin their vacation purchasing.
Even earlier than Amazon’s announcement Monday, main retailers have stated they plan to push buyers to begin their vacation purchasing in October and provide offers earlier, hoping to keep away from crowds of their shops in November and December.
Prime Day, which can run from Oct. 13 to Oct. 14 this 12 months, is bound to place strain on rivals to supply offers across the identical time. In previous years, Walmart, Greatest Purchase and Goal have supplied their very own on-line reductions throughout Prime Day.
Amazon began the gross sales occasion in 2015 as its reply to Singles’ Day, a purchasing vacation in China popularized by Chinese language ecommerce firm Alibaba. Prime Day has turn into considered one of Amazon’s greatest purchasing days, because it presents a few of its deepest reductions of the 12 months.
Amazon additionally sees it as a solution to get extra individuals to join its Prime membership, since solely these paying $12.99 a month or $119 a 12 months can entry the offers.
The corporate stated Amazon Prime members in 19 nations will get entry to offers this 12 months, together with two new ones: Brazil and Turkey. It already held Prime Day in India this summer time.
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